I used to believe that I was the only one in the family who could possibly derive extreme pleasure by spending countless consecutive hours playing with food.
Not so I've learned!
This is where I introduce Aaron Horwitz. Aaron is the crazy, mad genius son of my partner, Ed. Aaron usually spends time in front of a computer where he bangs out brilliant stories before he takes position behind the camera and coaxes them to life.
Recently he expanded his particular brand of creative genius into his kitchen...his refrigerator actually. A commercial for Pom Tea was born and submitted as an entry into their international video commercial contest! Did it surprise me to learn that the Pom People (PPs) placed their delightfully clever commercial as a top ten finalist out of HUNDREDS of commercial submissions? NOPE!
I've watched this video at least a dozen times! I especially love the clapping carrots. Appreciative veggies are always the best (and hard to find)!
Also, if you like the commercial you can watch a few of Aaron's short films on Youtube. His user name is TeamLionHeart and here is his page. Be sure not to miss "Wheelchair" as well as his "Axe" and "NBA" commercials.
Finally, you may have noticed that my web page has been trying on some new duds. I think we've just about arrived at our new look. Let me know if you experience any problems (and if you do, what browser are you using). Thanks!
